Full name

Chris Hobrecker


Creative Director


Valencia, CA


Designing stuff by day, designing more stuff by night.

Since leaving the publishing industry in 2011 as Group Creative Director for 3 of the top fitness brands in the world, I now specialize in athletics, fitness and sports nutrition related clients. My main focus has been on packaging design, digital graphics and marketing/social media with event promotion/display graphics rounding out the portfolio.

Born and raised in Halifax, Nova Scotia, Canada and now living with my family in Los Angeles area. When not at my desk or at a shoot, can frequently be found on the court or the field with my daughters.

• Creative Director/Design Consultant with 15+ years of experience in publishing for print and digital spaces, branding, packaging and social media
• Dieline packaging design, specifically in the sports nutrition sector, powders and beverages.
• Digital marketing and graphics including site design and day-to-day creative + social media promotion/advertising.
• Innovative design skills able to deliver superb creative work with acute attention to detail
• Dynamic leader with superior skills in managing multiple priorities and carrying out projects from concept to completion against aggressive deadlines
• Effective workflow management and budgeting skills
• Proven management skills, genuine team-player with excellent written and oral communication skills and natural problem-solving capabilities
• A strong working knowledge of art direction, design, typography, photography, brand development, illustration, and online content creation


Creative Director

The Scribble Factory

Valencia, CA · April 2011 – Present

Fitness/health/sports/sports nutrition branding and design are my current focus — digital, print and packaging along with multi-platform and social media marketing and trade show promotion.

Current and past clients include Cytosport inc., Elite Performance Holdings (BYLT), Npower Nutrition by Nicole Wilkins, NW Fitness, Olympia Fitness and Performance Weekend, Advanced Research Media, Beast Sports Nutrition, Advanced Molecular Labs, American Media Inc, Muscle & Fitness, Muscle & Fitness Hers, FLEX Magazine, Fighter Diet, Prayfit, Evogen Nutrition, Gaspari Nutrition, Powerhouse Gym, Creative Impact Agency, Basic Nutrition, Playboy, GMAC Apparel See less

Digital Creative Director

Advanced Research Media

East Setauket, NY · April 2012 – June 2017

Revised the design/branding of digital and print properties for 3 international fitness titles. Responsible for the day to day graphics of all web properties for the company, including digital publishing ventures and social media. Helped grow social media from sub 100k total to 6 million plus.

Group Creative Director

American Media Inc

Woodland Hills, CA · November 2005 – September 2011

Lead and manage three art and photo departments for category leading international monthly fitness/athletic publications in a deadline-driven environment. Total combined circulation of over 700,000.
• Provide overall creative direction, concept all issues, and oversee layout creation to ensure accuracy of creative scope
• Facilitate open communication between editorial and creative teams
• Select and manage photographers, illustrators and other suppliers to produce high-quality work
• Manage monthly art and editorial budgets
• Contribute to website design/digital identity including creation and development of social networking sites.
• Manage and mentor a diverse creative department of art directors, designers and photo editors
• Conceptualize and design marketing materials for large-scale special events including logos, posters, advertisements, stage/booth design and storyboarding